There is nothing categorically wrong with labels. Labels are short-hand descriptions, a fast and easy method of classification – much like words. There is nothing wrong with labels just as labels. But labels, like everything else in this world, can go wrong. Some labels are active lies; others (not nearly so bad) are so insufficient they create more confusion than clarity, or so vague they are almost useless in conveying information.
Which brings us to the label “a creative”. As you know, this word (recently converted from an adjective to a noun) has become a popular self-label in recent years. It’s thrown out in blog posts, claimed in profiles. It appears to be roughly synonymous with “artist” – not by definition but by use (one senses that the “creatives” are not accountants).
The primary failing of this label is that it lacks a clear and specific definition. If you tell me that you’re a creative, I believe you, but I don’t know what you mean by it. Are you a musician, a writer, a painter, an actor? Or is it less a single talent or pursuit and more a way of thinking? Let me put it this way: An artist is defined by what he does (art). Is a creative likewise defined by what he does, or is he defined by what he is (creative)? I don’t know. I don’t understand the label.
I’ve poked around the Internet and discovered eloquent and elaborate definitions of what a creative is; these people aren’t pulling definitions out of a Dictionary. Some people understand the label. But they don’t always understand it the same. If they were operating out of a Dictionary, we would have a simple and reigning definition. But since they are instead spilling four hundred words to define a creative as they understand one to be, the meaning of the label is fluid. And the usefulness of a label is inversely proportional to the fluidity of its meaning.
While the label of “a creative” is in one way too vague, it is in another too exclusive. The label is generally applied to people who are creative in an artistic sense, but there are a thousand other ways to be creative. A person who can take a recipe off the Internet and make it twice as good is creative. People who come up with new and better operating procedures, that engineer or programmer or CEO who can see the way around the obstacle – they are all creative. Whoever first invented the assembly line was very creative. By God’s many and marvelous gifts, the world is overrun by creative people. A label for creatives that acknowledges only one kind of creativity is flawed; it encourages a false distinction, an unhelpful delineation between us and them.
Labels matter – because they are categories, because they are descriptions in brief, because they share the fundamental purpose of all words: to build a bridge. It is important, then, to choose your labels carefully. Before adopting, or bestowing, a label, we must consider what information the label conveys, and what judgments it implies.