. . . that is . . . well, it’s a question, anyway.
Actually, it’s a question I wanted to ask all of you. As some of you may or may not know, Failstate: Legends, the sequel to my debut novel, is releasing this Friday from Marcher Lord Press. Yeah, I know, I haven’t spoken much about it. Bad author, bad! I should have been rattling people’s cages and getting the word out as best I could. Sad to say, but marketing is not one of my strong suits. You can ask my agent. We have long chats about this. A lot.
But one of the things that I did in preparation for this was put together a book trailer.
When Failstate came out, I actually did more than one. I planned a whole series of trailers and even included a contest. I asked people to submit videos of them in costume, auditioning for the superhero reality show in the book, America’s Next Superhero. If you look at the stats for the video announcement, it was viewed a whopping 400 times. And it garnered exactly . . . zero entries.
Insert sad trombone sound here.
Undaunted, I trimmed down my trailer release schedule and wound up releasing five. You can watch them below:
I went all out the first time around. I recruited two of my youth to play Lux and Failstate. I cajoled my alma mater, Concordia University in St. Paul, to let me use their stage, and I have to say, it was a lot of fun.
This time around, I didn’t have the time or the energy to bust out the costumes for another live action trailer. This time, it took me about two hours and this is what I came up with:
Of course, I’m not the only author that does this. For example, Jill Williamson recently released a trailer about her upcoming book, Captives. I think it’s mostly put together with stock footage, but it’s a lot of fun:
About a year ago, I found this trailer for Christian author Conlan Brown and I wound up drooling all over my keyboard:
So a lot of authors do this. What I’m curious about is this: what’s your opinion of book trailers? Do you watch them? Has a book trailer ever made you want to buy the book (hint, hint)? What makes for a good book trailer? Let me know in the comments.
And if you’re not interested in this discussion, by way of apology, I offer two non-book trailer videos: me playing Slender: The Arrival late at night (warning, it’s a little scary) and Taylor Swift singing a duet with a goat.